WE ACTIVATE MARKETS TO SOLVE RURAL POVERTY
At the heart of rural poverty is the people.
Our approach starts with questions to unearth what is possible for the people, their community, region and even country. To understand why opportunities in agriculture are limited, we unpack the whole value chain, learning from buyers, suppliers and processors what’s needed to open markets, and discover the enablers essential to change the system.
Once informed, we question conventions and assumptions, demonstrating to farmers how to achieve sustainable incomes. Testing and learning until the right resources are in place to enable farmers to earn profits and buyers access to sustainable products.
We challenge the impossible by activating markets to show what is possible for all. In doing so, barriers to sustainable livelihoods are removed and generational poverty can end, resulting in dignity over dependence for the community.
Innovative & Inclusive: Through applying our unique LINC model to create market-based solutions with measurable impact, we can design with all our customers in mind. This human-centred approach – where we embrace our differences from culture, gender or ideology – creates a pathway for creative problem solving and innovation.
Entrepreneurial & Sustainable: Challenging conventional wisdom, testing assumptions, bridging sectors, and embracing change to take measured risks and develop sustainable pathways to livelihoods.
Genuine & Grounded: When it comes to engaging with clients, partners and community members, authenticity and practicality is paramount in empowering generations to come.
Empathetic & Compassionate: Seeking to understand the needs of everyone we work with. Seeing things from their perspective means designing and implementing projects suitable for their community.
Open & Ethical: Remaining open-minded and curious when designing solutions to address systemic causes of poverty, while guided by our moral compass.
Enabling Transformation: Transformation cannot be realised without execution. We work on the ground tenaciously, questioning the status quo and exploring the systemic changes needed to create new opportunities.
IT'S TIME TO RETHINK POVERTY
IT'S ALSO TIME FOR BUSINESS TO DO BUSINESS DIFFERENTLY
WHY WE DO IT
One-third of the world’s 7.3 billion people are smallholder farmers. These people are some of the poorest on earth. About 90 per cent of farmers lack strong, consistent relationships with buyers, and access to finance, inputs, agronomic training and other support. Finding solutions for these farmers means finding solutions that engage one-third of humanity in addressing food security, climate stability, biodiversity conservation and rural employment.
By leveraging business operations, acumen and innovation and applying the lens to development problems we are looking to create a new ways to create inclusive, sustainable change for some of the poorest people on earth.
At the same time, for those businesses that buy from smallholder farmers, or have inputs into their production, we are assisting them to understand their own value chain and how they can have a positive impact while deriving positive commercial outcomes.